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Role Players 2023

Shenaz Z. Bapooji

Founder & CEO
Skyful Marketing Advisory Pvt. Ltd.

30+years of Marketing & Advertising experience.
Currently running a Marketing Advisory to run accelerator programmes for startups among other things.

Was with the MatchMove Group driving marketing strategies for MatchMove ( Fintech) & Shopmatic (Ecommerce).

Key Career Highlights :
  • 71/2 + years with the Shopmatic Group, a digitally first brand. Built Shopmatic from scratch and saw the brand all the way through, from creation to growth to acquisition.
  • 20+ years in Advertising with Ogilvy.
  • B2C and B2B expertise
  • Set up the B2B Practice Group for Ogilvy India
  • Multi-discipline expertise, having headed Non Advertising disciplines for Ogilvy Bangalore too
  • Excellent New Business Track Record
  • Excellent client and Partner relationships
  • Successfully helped build many brands across categories, countries, through time- Tech, Personal Care, FMCG, Fashion, Education, F&B, Infrastructure( Cement, Real Estate), Education, and e-commerce Some of her best brand building experiences have come from Shopmatic, Himalaya (Neem Face Wash, Toothpastes, Shampoos, Face Packs, other Face Washes in India and APac), ITC (Corporate, Infotech,- Matchboxes), IIMB, Infosys, SAP, SAAB-Gripen, Biskfarm biscuits, TataSteel, Lafarge Cement, Tata Steel, Sasken, Cable & Wireless, Lenovo, Intel, Deepam Sarees, C.Krishnaiah.Chetty Jewellers, Karbonn Mobiles, GKB Opticals
  • Visiting faculty in top Management schools
  • Avid participant in panel discussions, jury member across several award shows.
  • Won many awards for her work across brands.

Shenaz's strengths have been to drive onmichannel strategies that help create, consolidate and grow businesses, build successful brands, convert meaningful new businesses, raise the bar on thinking and creativity, groom talent, and be single-minded about surpassing business goals & driving profitability.
She has Digital and Offline expertise and is able to leverage her indepth understanding of Marketing and communication channels with impunity.

Shenaz has played Mentor to many successful startups and today and is often sought for her counsel on digitizing brands and driving practical and successful strategies for startups.

She is a Reiki Master and loves travelling, listening to music, writing features, exercising and making the most of each minute of her life.